The raw beauty of Mongolian cashmere. A progressive approach to design. A commitment to sustainable production.

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Rules don’t apply to Oyuna. The brand is challenging preconceptions of fibre with deep roots in crafts and in tribal folklore - and of the very nature of luxury itself

Bel Jacobs, fashion and arts journalist
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Liberty London Andreas Murkudis Berlin Takashimaya Tokyo Totokaelo New york Le Bon Marche Paris Looq Zurich Lane Crawford Beijing Litz Moscow

Liberty London Andreas Murkudis Berlin Takashimaya Tokyo Totokaelo New york Le Bon Marche Paris

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